Post by account_disabled on Feb 24, 2024 10:04:45 GMT 1
Based on its knowledge of the market, it chooses the means of storage, transportation, distribution and sale of the product. In the event that the company registers a notable decrease in sales of its product due to competition, the advertising area must intervene and use promotions to counterattack and remain in the market. and retailers, based on these suggestions, proposes innovations in the product in order to launch it again on the market. PHASES OF MARKETING First phase or middle . In this phase, the activities related to the place where marketing takes place are grouped together. Information is obtained from two sources: the market and the consumer. The market. It is the place where marketing takes place.
The consumer . He is the key element of marketing, since he is the one who will acquire the products. Second phase or process . In this phase, the Ps of marketing, also known as “mixture”, will be studied. In general, we only talk about Ps (price, product, place and promotion) but, for our study and due to the evolution of this matter, Ps are currently recognized: Product . It is the satisfaction that Loan Phone Number List must reach the client, in quality, at the right time and in the right place (Profit, time and place). Square. Place where our product will be marketed. Promotion. carried out by the industrialist or marketer, aimed at ensuring that the consumer accepts and acquires the product. Price. It is the value assigned to the product.
After-sales or service. They are the activities carried out by the industrialist and the marketer, to guarantee that the product is good and also so that the consumer returns. Third phase or strategy This phase is made up of administration and the marketing plan. Administration. Here a structure is developed that groups the different marketing functions, assigns responsibilities, sets objectives, determines its scope and limitations. The marketing plan. It is a written document in which, in a structured way, the business objectives to be achieved in a specific period of time are defined and the strategies and actions to be undertaken to achieve them within the planned period are detailed.
The consumer . He is the key element of marketing, since he is the one who will acquire the products. Second phase or process . In this phase, the Ps of marketing, also known as “mixture”, will be studied. In general, we only talk about Ps (price, product, place and promotion) but, for our study and due to the evolution of this matter, Ps are currently recognized: Product . It is the satisfaction that Loan Phone Number List must reach the client, in quality, at the right time and in the right place (Profit, time and place). Square. Place where our product will be marketed. Promotion. carried out by the industrialist or marketer, aimed at ensuring that the consumer accepts and acquires the product. Price. It is the value assigned to the product.
After-sales or service. They are the activities carried out by the industrialist and the marketer, to guarantee that the product is good and also so that the consumer returns. Third phase or strategy This phase is made up of administration and the marketing plan. Administration. Here a structure is developed that groups the different marketing functions, assigns responsibilities, sets objectives, determines its scope and limitations. The marketing plan. It is a written document in which, in a structured way, the business objectives to be achieved in a specific period of time are defined and the strategies and actions to be undertaken to achieve them within the planned period are detailed.