Post by account_disabled on Dec 30, 2023 7:09:42 GMT 1
Joaquim Ramis , who said goodbye to Proximity in October, joins Shackleton to lead a specialist marketing practice in the automotive sector. The objective is to create a new value proposition in line with the challenges that the automobile sector faces today. Joaquim Ramis , who will report to Pablo Alzugaray, has worked with brands such as Audi, Volkswagen, Volkswagen Commercial Vehicles, Škoda and SEAT, among others. The incorporation of Ramis to Shackleton coincides with the launch of the Automotive Innovation Lab , an initiative promoted by Shackleton, within Accenture Interactive, which will be a meeting point for the best talents, from inside and outside Accenture, and companies. most innovative specialized companies. The AIL will have experts in different disciplines and divisions of Accenture , teams from Shackleton itself and also from other agencies in the network, such as Droga5, Kolle Rebbe, Karmarama, among others, with the aim of integrating manufacturing brands, driver associations , business schools, and other professionals in the sector.
In this way, effective synergies are generated between the areas of strategy, creativity and technology to provide efficient precision marketing solutions . Accenture's capabilities in data models, Applied Phone Number List Intelligence, Marketing Automation and dynamic creativity will be integrated into the proposal, all aimed at brand building, digital transformation and business growth. Joaquim Ramis will be responsible for coordinating and managing these capabilities from a holistic vision, working with different clients in the automotive sector. Last October, Joaquim Ramis announced, after 22 years, his departure from Proximity , which he joined in 1998 as General Director and was president & CEO since 2005. During these years at Proximity, he had a prominent presence in the leadership. and management of high-value projects for some of the most relevant brands in the automotive sector.
After my departure from Proximity I wanted to orient my career towards where I think marketing services will go in the future. Accenture has capabilities in the strategic and technology area, which I am convinced will make it one of the main players in this matter . Although the determining factor in the decision was the possibility of working again with Pablo and Shackleton, with whom I already met in the launch of CP in Barcelona and with whom we share values and business vision," says Joaquim Ramis. "I am very excited about starting a new stage and above all about doing it with people I appreciate, respect and with whom I work very well ," Ramis tells MarketingDirecto.com . Among those professionals he mentions are, in addition to Pablo Alzugaray, Marta Piñol, Antonio Herrero and Juan Silva, among others. With all of them, he assures, he shares vision and values. Beyond the personal part, for Ramis it represents an enormous challenge. «In the end it is to continue working in the world of advertising and marketing.
In this way, effective synergies are generated between the areas of strategy, creativity and technology to provide efficient precision marketing solutions . Accenture's capabilities in data models, Applied Phone Number List Intelligence, Marketing Automation and dynamic creativity will be integrated into the proposal, all aimed at brand building, digital transformation and business growth. Joaquim Ramis will be responsible for coordinating and managing these capabilities from a holistic vision, working with different clients in the automotive sector. Last October, Joaquim Ramis announced, after 22 years, his departure from Proximity , which he joined in 1998 as General Director and was president & CEO since 2005. During these years at Proximity, he had a prominent presence in the leadership. and management of high-value projects for some of the most relevant brands in the automotive sector.
After my departure from Proximity I wanted to orient my career towards where I think marketing services will go in the future. Accenture has capabilities in the strategic and technology area, which I am convinced will make it one of the main players in this matter . Although the determining factor in the decision was the possibility of working again with Pablo and Shackleton, with whom I already met in the launch of CP in Barcelona and with whom we share values and business vision," says Joaquim Ramis. "I am very excited about starting a new stage and above all about doing it with people I appreciate, respect and with whom I work very well ," Ramis tells MarketingDirecto.com . Among those professionals he mentions are, in addition to Pablo Alzugaray, Marta Piñol, Antonio Herrero and Juan Silva, among others. With all of them, he assures, he shares vision and values. Beyond the personal part, for Ramis it represents an enormous challenge. «In the end it is to continue working in the world of advertising and marketing.