Post by account_disabled on Dec 20, 2023 9:36:14 GMT 1
The budget to invest can be decisive. The acquisition cost may be too high. Substantial investment When we talk about digital marketing, I remain convinced that the methodology is more important than the budget. If we advertise or buy space, the budget is decisive. If you're doing marketing, the methodology is probably more important. In reality, it is not necessarily those who spend the most who are the most efficient. Call to an external service provider This is a priori a good reflex. Digital subjects have become very complex. There is no profile that masters all the levers. Calling on an external service provider can therefore be a good solution (I am judge and judge on the subject since I manage a GIE of 40 technicians). Problem: no barrier to entry.
Anyone can claim to be an expert on this or that subject. As few decision-makers understand Email Data anything about it and more than half of companies measure nothing...it's “the door is open to all windows”. I have already spoken several times about social selling trainers who have never found a client on the Internet, Twitter trainers who have 2,000 subscribers, “SEO specialists” who have never referenced anything… I am talking about case of Alain, SME manager, in a few lines. Inbound marketing Inbound marketing is also an El Dorado for consultants in need of inspiration who are riding a fashionable trend. Every week a new inbound marketing agency is created which appears like a mushroom after the rain. “Inbound marketing”: 11,160 profiles on LinkedIn in France (8,460 1 year ago, or 32% more) and 6,200 companies.
This is unfortunately a catch-all term. Behind us we find the worst as well as the best, with business professionals who have no reading grid or understanding to decode the offers made to them. What is important is not doing inbound marketing, it is the methodology that is put in place to do it. Alain's case Alain attends one of my conferences (in real life Alain is not called Alain). Following my intervention, he said to me: “you know the agency…” (I cannot name it, that is not the objective of my remarks). I know her by name. It's not a very big agency. Their name sends a very strong promise, but it's not enough to promise, you still have to keep. He adds: “I’ve been working with them for a year. We do inbound marketing.
Anyone can claim to be an expert on this or that subject. As few decision-makers understand Email Data anything about it and more than half of companies measure nothing...it's “the door is open to all windows”. I have already spoken several times about social selling trainers who have never found a client on the Internet, Twitter trainers who have 2,000 subscribers, “SEO specialists” who have never referenced anything… I am talking about case of Alain, SME manager, in a few lines. Inbound marketing Inbound marketing is also an El Dorado for consultants in need of inspiration who are riding a fashionable trend. Every week a new inbound marketing agency is created which appears like a mushroom after the rain. “Inbound marketing”: 11,160 profiles on LinkedIn in France (8,460 1 year ago, or 32% more) and 6,200 companies.
This is unfortunately a catch-all term. Behind us we find the worst as well as the best, with business professionals who have no reading grid or understanding to decode the offers made to them. What is important is not doing inbound marketing, it is the methodology that is put in place to do it. Alain's case Alain attends one of my conferences (in real life Alain is not called Alain). Following my intervention, he said to me: “you know the agency…” (I cannot name it, that is not the objective of my remarks). I know her by name. It's not a very big agency. Their name sends a very strong promise, but it's not enough to promise, you still have to keep. He adds: “I’ve been working with them for a year. We do inbound marketing.